Join us for an online event!

Leading Through Social: How Schools Can Strengthen Trust, Transparency and Engagement Online 

Wednesday, October 22, 2025

2:00 PM ET

Register now

Build Strategy, Consistency, and Compliance Across Every Account You Manage

Social media is now a critical tool for schools to build trust, engage their communities, and keep students and families informed. But with limited time, shifting platforms, and compliance requirements, it can feel overwhelming.

Join Social News Desk for a practical panel discussion featuring insights from school communications leaders. Learn how to streamline your social media strategy, stay compliant with public records laws, and use storytelling to elevate your school district’s message.

Meet the Panel:

🎤 Robyn Chastain
Executive Director of Communications & Public Relations
Kennewick School District

🎤 DeAnn Hays
Communications Specialist
Middle Tennessee State University

🎤 Moderator: Sarah Loyd
Head of Product Success & Evangelism
Social News Desk

Social News Desk

Robyn Chastain
DeAnn Hays

Robyn Chastain

DeAnn Hays

 

What you'll learn:

- How to Lead Social Media Like a Pro: Simple, strategic ways to position schools as visible, trusted voices on social.

- Content Creation and Strategy: Posting content that increases community engagement by encouraging positive interaction.

- Smart Workflows for Academic Teams: Tools and templates to manage multiple accounts, users, and school sites without burnout.

- Staying Compliant with Confidence: How social media archiving helps your school district meet public records laws requirements.

- Crisis-Ready Communication: Prepare your channels and your team to respond quickly and clearly during emergencies.

- Real Examples from Real Schools: See how districts like yours are using Social News Desk to boost engagement, tell better stories, and save time.


 

Who should attend:

Superintendents & Principals
Learn how to guide your schools’ social media presence with confidence, setting the tone for trust and transparency in your community.

Communications Directors & PR Officers
Discover best practices for leading district-wide strategies, managing multiple channels, and aligning your messaging with district goals.

School Leaders & Public Information Officers (PIOs)
Get actionable tips for building strong connections with parents, students, and staff while navigating compliance and crisis communication.

Technology & Operations Leaders
Understand how centralized tools and smart workflows help teams stay secure, efficient, and compliant across multiple accounts and school sites.

Higher Ed Communications Teams
See how universities and colleges can streamline collaboration across departments, strengthen engagement with students, and maintain a consistent online presence.

 

Reserve your spot today!

Seats are limited!